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This Privacy Policy governs the manner in which EqSP Equine Studio Photography collects, uses, maintains and discloses information collected, and from users (each, a "User") of the www.equinestudiophotography website ("Site").

Our Commitment to You

We are committed to protecting your privacy and to complying with the data protection /GDPR laws in the UK. In consequence, we collect the minimum amount of information about you that is commensurate with providing you with a satisfactory service.


What is the purpose and legal basis for us to collect and process your personal data?

The main purpose is to identify our customers to enable us to deliver to you the services that you buy from us and to provide you with any follow-up that is required.  We also have to retain records of all our transactions for tax and accounting reasons.


In addition, as long as you freely give us your consent, we will send you by post/email/text, newsletters and information concerning our products and activities including special offers and details of new services.


What personal data will be collected and processed?

Depending on the type of transaction you enter into, this may include your name, address, telephone number, and email address.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.


Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


How we use collected information

EqSP Equine Studio Photography may collect and use Users personal information for the following purposes:

  • We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

  • Information you provide helps us respond to your customer service requests and support needs more efficiently.

  • To run and operate our Site

  • To improve customer service

  • To improve our Site

  • We may use feedback you provide to improve our products and services.

  • To send periodic emails (Subject to consent)


How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information, and data stored on our Site.


Routine erasure

The data controller shall process and store the personal data, subject only for the period necessary to achieve the purpose of storage. Additionally, we are required to keep customer details (Those that have transacted with us) for at least 6 full tax years under the UK tax laws.


Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.


Information Stored by Third Parties

Additional to our data management process, your personal data (Where relevant) is also stored by third parties. Your privacy and rights to access this data is between you and those third parties:

  • WIX website hosting including their third-party apps for features such as contact forms, and testimonials.

  • SmuMug website hosting for our main website gallery, as well as password protected client galleries and product sales/order records.

  • Microsoft Outlook for our client database.

  • Mail Chimp

  • Social Media Likes, Shares, Follows, Comments, Messages - Instagram, Facebook (including Ads), Google+, Twitter, YouTube, Pinterest, Flickr (your email and customer information is NOT shared with any Social Media Providers by EqSP Equine Studio Photography.

  • Google - Analytics (Page Visits / Website Performance) & Ads

  • Bing - Webmaster Analytics (Page Visits / Website Performance) & Ads


Changes to this privacy policy

EqSP Equine Studio Photography has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site, revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms when using this site

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us:

Stuart Leche (Data controller)


This document was last updated on May 21, 2018

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